Telecom Churn Case Study Upgrad Telecom Churn Case Study ¶ Overview ¶ In the telecom industry, customers are able to choose from multiple service providers and actively switch from one operator to another. In this highly competitive market, the telecommunications industry experiences an average of 15-25% annual churn rate. Given the fact that it costs 5-10 times more to acquire a new customer than to retain an existing one, customer retention has now become even more important than customer acquisition. For many incumbent operators, retaining high profitable customers is the number one business goal. Business Objective ¶ The objective is to reduce customer churn and improve customer retention in a highly competitive market. Retaining high profitable customers is the number one business goal Case Study Objective ¶ The goal is to build a machine learning model using customer-level data to identify customers at high risk of churn.
